Starbucks Hit by ‘Cascade of Negativity’ After Ordering Staff to Talk Racism

Twitter has ruthlessly mocked Starbucks campaign for the company’s new anti-racism campaign in which baristas talk to customers about race issues while serving their coffee.

One user tweeted, ‘I don’t have time to explain 400 years of oppression to you & still make my train’, while another pointed out, ‘y’all realize there are no coloured hands in the press photos right’.
A third speculated, ‘maybe Starbucks actually wanted to get people of all races & ethnicities to join hands and make fun’.

Corey duBrowa, the company’s Senior Vice President of Global Communications, was forced to delete his Twitter account, before re-activating it the next day.

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