Chipotle is “taking a stand” and celebrating the Supreme Court’s opinion that homosexual marriage should be allowed all across the country, regardless of what individual states decided based on their own respective majority votes.
They’re of course not actually taking a stand. They’re riding a wave. It’s a marketing campaign. And Chipotle reasoned that if they’re going to try to reach out to the homosexual community and get their business and the business of other supporters, they’ve got to be able to speak their language.
Ordinarily, using sexual imagery and vulgar humor in a company’s ads is not something that a “family-friendly” business like Chipotle would agree to do. But since they’re appealing to the LGBT community, they’ve got to use jokes about genitalia. Then, and only then, is such humor appropriate. I guess that’s all homosexuals think about. The San Francisco Chronicle reported:
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