Burger King is once again showing its true colors. Literally. The company has recently released its “Proud Whopper” in the San Francisco market. The Proud Whopper is supposed to highlight Burger King’s commitment to the millennial generation and to those with whom gay issues are important.
The Proud Whopper, as it’s called, comes wrapped in a rainbow colored wrapper with this inscription: “We are all the same inside.” It will be sold through Thursday at one Burger King restaurant on San Francisco’s Market Street that was at the heart of the route for last weekend’s 44th annual San Francisco Pride Celebration & Parade.
“It showcases who we are as a brand,” says Fernando Machado, senior vice president of global brand management at Burger King. “It shows how we, as a brand, believe in self-expression.”
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