Governor Mitch Daniels has a bold strategy to make his state the new destination for outbound sunbelt businesses. But making Indiana a tech magnet will take more than low taxes.
Some Californians may have recently noticed an advertisement with a coffee mug and the word “Indiana” written in the milky latte foam. A crumpled napkin sits next to the mug with this scribbled on it: “Admit it, you find me fiscally attractive.” On another napkin it reads, “Indiana: low taxes, pro-business, fiscally responsible.”
Ads like this are part of the Hoosier state’s new push to lure California companies 2,300 miles east, trying to convince them to give up the morass of California regulations and high business taxes, in exchange for the regulation-light, low tax business nirvana of Indiana.