After national controversy over his calling a Georgetown University law student a “slut” and “prostitute,” radio giant Rush Limbaugh says he has brand-new sponsors lined up to advertise on his program, and some who had canceled are now asking to return.
“We have three brand-new sponsors that will be starting in the next two weeks,” Limbaugh said this afternoon, adding he was not going to identify them today.
“Two of the sponsors who have canceled have asked to return. We are being very careful about that. I’m not gonna give you any names here. One of them is practically begging to come back.”
There have been reports among some news agencies that at least 40 advertisers have abandoned Limbaugh’s top-rated program since the furor involving Sandra Fluke’s push for insurance-covered birth control erupted last week, but Limbaugh said those news outlets are not being honest.
“Because they lie, and because they don’t understand how it works,” he said. “Everything is fine on the business side. Everything is cool. There is not a thing to worry about. Whatever you’re seeing on television about this program and sponsors and advertisers is just incorrect.”